Yousupova

Prior to the project, the studio was known as U_Style. We rebranded the studio after its founder and dedicated leader, incorporating a vibrant red color to distinguish it in the predominantly monochrome industry. Alongside the rebranding, we developed a new brand positioning strategy aimed at aligning the studio with client expectations. Presenting: Yousupova. Design inspired by you.

The project includes following phases:
+ brand/business audit
+ competition analysis
+ naming and positioning
+ new identity and communication strategy
+ web site

We invited our fellow partners Ribs studio to collaborate in this project.