Mono loves it long!
Mono Electric is a Turkish manufacturer specializing in electric appliances and fittings, distributing its products worldwide through DIY stores. Following extensive research, we developed a brand positioning, identity, and advertising campaign centered on the exceptional endurance and performance of its products. "Mono Loves It Long!" became our rallying cry.
The project comprised several phases:
- comprehensive competition and market research
- interviews with the sales team, staff, manufacturers, and construction workers
- refinement of brand positioning
- design of all campaign materials and in-store branding
- creation of a website
- implementation of OOH, radio, and digital campaigns
We also crafted a series of short radio spots with a 300,000-click countdown, offering a brand guarantee for switchers.
