What car do you see yourself driving?
We created an advertising dedicated to collaboration between the automotive brand Peugeot and Vadym Yatsenko the artistic director of the Homin choir.This year Vadym Yatsenko became an ambassador of the global car brand Peugeot in Ukraine… and maybe not only in Ukraine anymore as Vadym and the choir are actively touring around the world.
We based the idea of the Peugeot 3008 film on the cognitive bias called Frequency Illusion. It is when the brain starts selectively noticing the things a person thinks about a lot or strongly desires. By the way cars are often an example of this effect.
We are grateful to the Peugeot team for the courage to make this kind of film for Peugeot and also for their readiness to get involved in solving any issues.
So what car do you see yourself driving?
